Mazda Preview Kai Concept

Hot off the announcement of their compression-ignition Skyactive-X engine, Mazda have unveiled the Kai hatchback concept.

Likely to be the next generation 3, the Kai is a dead-sexy hatchback utilizing their current Kodo design language (as seen on the current CX-5 and CX-9). A deliberate counterpoint to the overly busy boy-racer designs of their Japanese competition (the Lancer-wannabe frontend of the Corolla, or the absolute butt-ugly aftermarket vomitorium of the Civic), the Kai embraces simplicity and strong lines over vents, grills and more vents and grills.

Mazda-Kai-concept-103

Keeping the too-long hood of the current 3, the Kai has a U-shaped grill that carves into the headlights, creating a distinct separation between the bumper and hood. The headlights draw back almost to the front wheel-wells, helping to visually shorten the frontend.

Inside has the typical dash-mounted screen replaced with an embedded digital screen. The unibody architecture helps distribute crash impact around the entirety of the vehicle.

Mazda-Kai-Concept-073

Mazda has been making some bold moves to help establish a need to justify their small footprint. Focusing on performance and design should help them standout from their more quantity-concerned competition (who look like butt.) The Kai concept is a step in the right direction. Let’s see if the market agrees.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s