Alfa Plan CUV

Alfa Romeo’s roll out to the North American market has been a slow process. Their current offerings, the Giulia sedan and Stelvio SUV, have been lauded by critics but aren’t exactly racing of dealer lots.

Fighting a historical reputation for poor reliability, Alfa has faced an uphill battle. Being under Fiat-Chrysler’s struggling banner hasn’t helped them make a huge impact. Despite their racing pedigree, it may be that their sexy Italian swagger doesn’t fit into a marketplace that trips over itself for bigger and dumber trucks.

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Hyundai to Out-Sexy Alfa

2018 has been a weird year, right? Every day we slip deeper and deeper into some funhouse mirror universe that defies logic and common sense.

Case in point: Hyundai chief designer, SangYup Lee, recently told Automotive News that, in a step away from their current grey-on-grey style, will introduce some Italian swagger.

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