Alfa Romeo’s roll out to the North American market has been a slow process. Their current offerings, the Giulia sedan and Stelvio SUV, have been lauded by critics but aren’t exactly racing of dealer lots.
Fighting a historical reputation for poor reliability, Alfa has faced an uphill battle. Being under Fiat-Chrysler’s struggling banner hasn’t helped them make a huge impact. Despite their racing pedigree, it may be that their sexy Italian swagger doesn’t fit into a marketplace that trips over itself for bigger and dumber trucks.